We have lots of tools. We won’t force a tool to fit the problem.

Many firms specialize in analytical methods.  True North specializes in solving problems.   Many firms have their favorite techniques and try to sell those.  At True North Market Insights, we start with the problem that needs to be solved and create a research plan that best fits the problem.  We’re not limited by the tool or the analytical approach.  We have many tools.  After all, starting with the technique is simply the tail wagging the dog.