Dave Santee

President, True North Market Insights

Dave has 25+ years experience in market research and additional assignments in key account management, product management , and new business development within Fortune 500 CPG and financial service firms. He has led research teams in Fortune 500 firms and has been responsible for P&L’s. David is well versed in a wide variety of research methodologies and analytical methods. As someone who has spent his career on the client side, he is adept at converting data into meaningful, “decision-ready” information. Dave also helps firms to integrate insights into work flows and he consults with research teams to improve their effectiveness. Dave works domestically and internationally with well-known, respected brands and organizations.


Jill Rogers

Director Project Management, True North Market Insights

Jill has over 20 years experience in consumer goods market research. With extensive supplier-side market research experience, Jill has a wealth of experience over a broad range of data collection methodologies, including internet, telephone, focus groups, customer satisfaction trackers, virtual shopping, and new product testing. Jill has been a Senior Project Director at TNS, a global market research firm, as well as holding positions in specialty research supplier firms. The execution of a study is critical to quality results. It is Jill’s job to guard the quality of the data at every stage and to ensure that results are delivered when promised.


Elizabeth Lowrey

Director Market Research, True North Market Insights

Her 20+ years in market research ranges from ad agency to Fortune 500 firms; from consumer positioning to executive B2B studies. Consistent with True North’s philosophy, she has very strong client side experience. Her stints at American Century Investments and H&R Block give her an especially strong financial services skill set. She understands the difference between generating a research report and creating decision ready insights.  She has a very strong background in designing and managing some of the most complex studies including large scale consumer segmentations, mystery shopping programs,  and loyalty studies.