We provide clarity

Providing clarity may not always be easy; but it’s necessary for a good study to be utilized.  Few will read an entire research report although many may need to understand the findings.  Your company’s executive management will not read a full research report; but it’s up to you to make sure they understand what they need to know.  Thus, it is important to identify the essence of the key findings; those few things that the company truly needs to understand; the elevator conversation insight.  Yes, we will provide a full research report; we must document the results.  But this is many times the easy part; the difficult part is sorting through all the data to identify the key issues senior executives’ need to understand – and summarizing these issues clearly, concisely, and in just a page or two.