President, True North Market Insights, has 25+ years experience in market research and additional assignments in key account management, product management , and new business development within Fortune 500 CPG and financial service firms. He has led research teams in Fortune 500 firms and has been responsible for P&L’s. David is well versed in a wide variety of research methodologies and analytical methods. As someone who has spent his career on the client side, he is adept at converting data into meaningful, “decision-ready” information. Dave also helps firms to integrate insights into work flows and he consults with research teams to improve their effectiveness. Dave works domestically and internationally with well-known, respected brands and organizations.
Lead Project Manager, True North Market Insights, has over 20 years experience in consumer goods market research. With extensive supplier-side market research experience, Jill has a wealth of experience over a broad range of data collection methodologies, including internet, telephone, focus groups, customer satisfaction trackers, virtual shopping, and new product testing. Jill has been a Senior Project Director at TNS, a global market research firm, as well as holding positions in specialty research supplier firms. The execution of a study is critical to quality results. It is Jill’s job to guard the quality of the data at every stage and to ensure that results are delivered when promised.